FanPlex connects fans, leagues, and brands through the region's first data-driven sports fan engagement and sponsorship intelligence platform.
The GCC sports ecosystem is booming. But the infrastructure connecting fans, leagues, and brands remains fragmented, analogue, and invisible.
Regional brands spend millions on sports sponsorship with no way to measure ROI before committing. No GCC-native tool exists. Global platforms (Relo Metrics, Zoomph) are priced for Premier League budgets — $50K+/year — and not localised for MENA.
68–88% of all sponsorships are inefficientUAE sports fans navigate 10+ separate apps for football, cricket, F1, padel, and esports. Premium experiences (VIP access, watch parties, hospitality) are discoverable only through insider connections — not digital platforms.
No cross-sport fan identity exists in GCCThe GCC's young, gaming-native population (67–89% of Saudis play games; 48% of Saudi women are gamers) has no platform bridging their esports fandom with traditional sports. Twitch and YouTube serve global audiences, not the GCC.
GCC esports market: $22.2M growing at 12.88% CAGRAI-powered ROI scoring for brands evaluating GCC sports and esports sponsorship opportunities. Audience demographics, comparable deal benchmarks, and a 0–100 sponsorship score — before signing anything.
B2B SaaS · AED 2–5K/mo AI-PoweredWhite-label match-day engagement toolkit sold to UAE Pro League clubs, esports event organisers, and venue operators. Gamification, predictions, rewards, second-screen — clubs bring the audience, we provide the infrastructure.
B2B SaaS · White-LabelOne destination for Dubai's 3.5M expat sports fans to discover events, premium experiences, and communities across football, cricket, F1, and esports. Cross-sport fan identity — finally unified.
B2C · FreemiumFirst-mover GCC esports sponsorship measurement — tracking Arabic-language streams, mobile tournament (MLBB, Free Fire) audiences, and LAN event attendance. A data asset with zero current regional competition.
First-Mover · Zero CompetitionA region with government-backed sports mandates, the world's highest smartphone penetration, and zero native intelligence platforms.
Regional brands spend billions on sports partnerships with no data-driven decision framework. FanPlex targets the measurement gap at the heart of this spend — starting with UAE sub-premium properties that global tools ignore.
MEA holds 4.4% of the $5.9B global fan engagement platform market, growing at 21% — above the global average of 16.3%.
From $22.2M today. Saudi esports alone projected to contribute $13.3B to GDP by 2030. Zero dedicated GCC measurement platforms exist.
Two PGPX alumni from IIM Ahmedabad with complementary skillsets built specifically for this problem.
Sports and fitness strategist recognised by Acumen Angels (New York). Scaled a wellness venture to INR 10M+ revenue, 10x user growth, and 500+ global clients. Drives B2B partnership execution and cross-functional growth.
10 years in AI, data engineering, and analytics across UAE government and enterprise. Led the Riayati national health analytics platform (UAE Ministry of Health, 50+ dashboards, 2M+ patients). Deep UAE stakeholder access.
We're speaking with seed investors, sports federation partners, and brand sponsorship managers across the UAE and GCC.